Ersa
FOCUS · CLARITY · MOMENTUM

A quiet companion for a loud mind.

Ersa hangs out in your Mac's menu bar. She notices when your attention scatters, when you can't get started, when the same tab won't let go. She says something small and true, then leaves the choice with you.

The problem

ADHD isn't really a productivity problem. It's a getting-through-the-day problem. Attention scatters mid-task. Starting something simple feels impossible. You end up back on the same tab for the twentieth time. Everything piles up until it's suddenly too much at once. That's not a discipline thing, that's just what the day actually feels like.

Every productivity app asks an ADHD brain to do the one thing ADHD makes impossible: set it up, categorize everything, check in daily, keep the streak going. And when you inevitably miss a day, it punishes you for it. A broken chain. A score that dropped. A red badge telling you that you failed.

Most people with ADHD have downloaded a dozen of these apps. Hopeful for a week, guilty by week two, deleted by week three. Here's the thing: it was never your fault. Those tools were asking for the one thing you couldn't give them.

Ersa isn't trying to make you more productive. She's there for the moment itself: when attention scatters, when you're stuck, when it's all too much, she notices and helps you get through that moment, then the next one. Zero setup, nothing to maintain, nothing you can fail at. She does the noticing, so you don't have to do the tracking.

For loud minds

ERSA
"Quite a few things open right now."
Still going Need a break
the 47-tab afternoon
ERSA
"Twenty minutes on the same line."
Still going Need a break
the email rewritten for twenty minutes
ERSA
"Third time back to this tab."
Still going Need a break
the tab that keeps winning
ERSA
"A lot landing at once today."
Still going Need a break
the day everything felt urgent at once

She notices the moment

"A few threads open at once."
when attention is scattered across everything at once
"The blank page is the hard part, not you."
when you know exactly what to do and can't start
"Back to the same place again."
when one tab keeps pulling you back: boredom, not laziness
"This one's been open a while."
when twenty minutes disappear into the same window
"That's a lot to carry right now."
when everything feels urgent at once

Every check-in is one line and two choices: "Still going" or "Need a break." You pick, she backs off. That's it, that's the whole interaction. Here's how she actually does it →

She holds thoughts

Say "hold this for me" and it's held, done. It comes back when things are calm, not on some timer, not as a task on a list, not as another notification buzzing at you. Sound urgent? She'll bring it back sooner. Sound like a someday thing? She'll wait for an actual quiet moment. No due dates, no lists. Just the stuff that mattered, coming back when you can actually deal with it.

What she refuses to be

These aren't missing features. They're kind of the whole point. The story behind that →

Join the beta

Ersa's in private beta on Mac right now. Drop your email and I'll invite you as spots open.